CHIC ON WHEELS

who said food trucks can't be chic?

take a look at the beautiful branding of swiss design student alexandre pietra. she created a full brand identity for a food truck called "the nordic." and no detail went un-noticed.

pietra has a beautifully minimalistic (and classically scandinavian) design influence here to reflect the scandinavian food truck's simple menu.

she also uses the logo in an interesting way, blowing it up and using it at scale throughout the materials. definitely makes everything feel cohesive while still having certain elements feel unique.

more here.

via designtaxi
 

PLAY WITH YOUR FOOD: VITAMINAS EDITION

another fun reminder to play with your food. this series is from julia malanuk and features beautiful food typography. the different letters and numbers are made up of items that have a lot of whatever vitamin they're representing. and they are seriously pretty.

quick story: when my nephew was about five we went to the beach and were talking about how he was going to get to try seafood for the first time. he turns around and says, "what do you mean?! i LOVE seafood. i love cookies and cake and candy!" C-FOOD! love that story so much. and with that we'll start with the letter C.

more here.

HEIRLOOM DC GIVEAWAY

this one is for my DC-based ladies and gents! i'm very excited to announce the first boss aesthetic giveaway! 

i will be attending heirloom DC’s big launch party on thursday, april 16th at 6pm and i'd love for you to join me! so, i'm here to help you snag a spot on the guest list and sample bites and drinks from awesome DC based vendors. as i've said before, i am passionate about supporting thoughtful, creative small businesses and these are some of my favorites! you'll get to sample food and drinks from heirloom's team featuring products from local artisans such as charm city meadworks, element shrub, deep eddy vodka, gordy's pickle jar, one eight distilling, dc distillers, compass coffee, and bazaar spices. AND you'll also get some goodies from typecase industries and marigold and grey.

to enter just leave a comment below and tell me in a line or two what "heirloom" means to you: memories, timeless things, family recipes, or anything that embodies tradition for you.

i'll announce the winner next monday, april 13th on my instagram and see you and a friend on the 16th!

so, what does heirloom mean to you? leave a comment below!

from heirloom: heirloom is a chic, fresh and artisan approach to catering. we offer stylish tablescapes, custom event design, award winning chefs and local, fresh food throughout the washington, dc area. the company’s team of experienced culinary and catering professionals produce events that range from small, intimate affairs to large red carpet-worthy extravaganzas. overseeing heirloom is founder and style director vicky theodorou, a long-time restaurant and fashion industry veteran. vicky’s business acumen and passion for event design and fine cuisine is already making heirloom the go-to catering company for many large corporate clients, social celebrations, intimate soirees, galas, weddings and more!

more from heirloom DC on their website, instagram and twitter! (the photos above are from heirloom DC's lovely instagram)

Update: Thanks for your beautiful comments! CONGRATS to the winner, Anais Navarro-Laurent! I will see you on and a friend on Thursday! xx

PLAY WITH YOUR FOOD

awesome food typography from becca clason.

more here.

CLEAN COOKING

a cookbook for fellow neat-freaks and organization-lovers out there.

"foreign japanese treats" shows how to make traditional japanese desserts using ingredients you can find in western countries. but, let's be honest, it's all about the beautiful design.

so much design in the styling of this book!

more here.