who said food trucks can't be chic?
take a look at the beautiful branding of swiss design student alexandre pietra. she created a full brand identity for a food truck called "the nordic." and no detail went un-noticed.
pietra has a beautifully minimalistic (and classically scandinavian) design influence here to reflect the scandinavian food truck's simple menu.
she also uses the logo in an interesting way, blowing it up and using it at scale throughout the materials. definitely makes everything feel cohesive while still having certain elements feel unique.