if you have three minutes today take a look at this short film about the story behind the 'keep calm and carry on' poster. it's always interesting to think about where iconic images like this one come from, or in this case, from where they re-emerge. so, why has it stuck? maybe it's the simplicity, how easily adaptable it is, or the fact that it conveys a very specific tone in just five words. i'm not sure. either way, i think it's a great lesson in branding. and also, i think ten years of these mugs/posters/pillows is enough. sheesh.

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