how fun are these minimalist animal designs?

these guys are the centerpiece of a brand called animodul, a clothing and toy company for kids. this beautiful brand design was created by spanish design studio atipo.

cool shapes above and an AWESOME video below. amazing to see how much they accomplish with just a few shapes. and fun to see in the second half of the video how these designs are applied beyond branding, onto the product.

via logodesignlove