clean design, smart brand analysis, a simple, playful concept and perfect execution. so many good things here and so hard to pick a favorite (or ten!) of clif dickens' honest slogans series. i love that by being so on point with these insights, dickens is able to create a sense of camaraderie and connection with his audience and make us feel like we're all in on the joke. he created dozens of these awesome pieces so click on over to his site to see the full series.