great branding often comes from unexpected places. in fact, the best branding i've seen this year was at a wedding! more on that soon.

today i wanted to share a beautiful branding project from an unexpected source: a cyclist.

this spring mark beaumont will be riding from cairo to capetown in the hopes of setting a cycling world record - a 100,000 kilometer-long ride. the proceeds from this ride, which he is calling africa solo, will go to orkidstudio, an organization that works to benefit kids and communities through innovative design and construction.

beaumont asked design studio o street to design a logo that could capture the spirit of this amazing undertaking. take a look at the process and sketches below and the inspired idea to combine mark's profile and the continent of africa into the branding of this amazing adventure.