and the winner of april fools' day goes to... my friends at fundrise. take a look at their email from last week's april fools' day below. and then do yourself a favor and click through to the full page.

creative brands that have a sense of a humor, a passion for the details and a distinct personality always get an A+ in my branding book. and the level of detail here is truly phenomenal. and it is the perfect play on their product. AND i am sure that while everyone can appreciate this, no one found it funnier than their customer. like i said, A+.

and if you don't know about the awesome work fundrise is doing in the crowdfunding and real estate space you should probably get on that.

more here.