i love this project, called #facethefolliage, by justina blakeney. it started out as just a personal project on instagram but evolved into kind of a movement with her followers. eventually, recently, it led to a partnership with vogue. i love watching projects of bloggers/designers i follow evolve into something much, much bigger. she also sometimes has little stories with each image (in the captions below) - such a perfect, creative use of instagram.
and here's the vogue partnership (which is gorgeous).