i wanted to share nature is speaking, a beautifully designed campaign by conservation international. they feature videos like the one shown above, narrated by a celebrity and about an element of nature. the focus of the campaign is that #natureisspeaking and we should be listening. the narration and music are *alittlemuch* for my taste but the design of this whole operation is beautiful.

take a look, and look out for:

the beautiful filming of the videos and the great use of video throughout the site (in the background of this section and this section, for example).
the design of the site: i love that having the images/videos take up the whole screen forces focus and simplicity. and the use of the images of the other videos at the bottom as a navigation is beautifully done.
nice use of social media throughout the site.

but... in addition to not loving the melodramatic tone i mentioned above, i think they could do a better job of making it clear what they want us to do about all of this. they have a nicely designed action page, but at the end of the video they miss an opportunity to drive us all towards something specific. also, they ask you to share/hashtag/the usual but the main push is to sign up for their email newsletter. that’s fine, harrison ford, but what happens when i sign up? what are you gonna send me? i think that context is important for people to feel like they’re taking action. the closest they get to this is on the pledge page - but it’s still pretty vague.

definitely one to check out though! the videos are truly stunning. more here.