you know i have a thing for VW ads. whether it's their visual simplicity or their conceptual simplicity, they are masters of minimalism and beautiful execution. so, when i saw these new ads I had to share. first, because they are hilarious. but also because the concept is so simple, the message is so clear, it is so on brand and it employs one of the best brand strategies of all time, feisty grandmas being hilarious.

these ladies are known as the golden sisters and are youtube famous for their commentary on kim kardashian, amongst other things.

let's also take a minute to recognize the work of tuna, the dog. he is both weird and endearing and also decidedly not a golden retriever puppy which (whether you realize it or not!) is very different from most dogs in ads. and this makes tuna - and these ads - stand out. also the use of the hashtag is hilarious and brilliant.

well done, VW.

agency credits here.