love this campaign from miller lite. it combines the fact that instagramers everywhere love beautiful typography (guilty, obviously) and the social habits of millennial guys. while visual platforms like pinterest and instagram have tended to skew female, turns out more and more guys are moving from facebook and twitter to instagram.
from cris rivera of miller lite: "We know that one of the quickest trending topics hashtag-wise on Instagram is the idea of typography—things like #graphicdesign, #typography [and] #thedailytype... The idea of leveraging something that natively already exists on the platform and bringing it toward a brand lens was something that was exciting for us."
take a look at these beautiful ads, which miller lite is serving to guys between 21 and 34 on instagram. cool, right?