in celebration of its 10th anniversary youtube has announced the top ads of decade. fun, touching and super smart, take a look at the top five below. in other news, can you remember life without youtube? yo tampoco.

5. Dove "Real Beauty Sketches"

Agencies: Ogilvy Brazil, PHD, Mindshare
Year: 2013
Views: 65 million

4. Volvo Trucks "The Epic Split feat. Van Damme"

Agency: Forsman & Bodenfors
Year: 2013
Views: 79 million

3. Always "#LikeAGirl"

Agencies: Leo Burnett, Starcom MediaVest Group
Year: 2014
Views: 57 million

2. Volkswagen "The Force"

Agencies: Deutsch LA, MediaCom
Year: 2011
Views: 62 million

1. Turkish Airlines "Kobe vs. Messi: The Selfie Shootout"

Agencies: Crispin Porter + Bogusky and Starcom
Year: 2013
Views: 140 million

via adweek

you know i have a thing for VW ads. whether it's their visual simplicity or their conceptual simplicity, they are masters of minimalism and beautiful execution. so, when i saw these new ads I had to share. first, because they are hilarious. but also because the concept is so simple, the message is so clear, it is so on brand and it employs one of the best brand strategies of all time, feisty grandmas being hilarious.

these ladies are known as the golden sisters and are youtube famous for their commentary on kim kardashian, amongst other things.

let's also take a minute to recognize the work of tuna, the dog. he is both weird and endearing and also decidedly not a golden retriever puppy which (whether you realize it or not!) is very different from most dogs in ads. and this makes tuna - and these ads - stand out. also the use of the hashtag is hilarious and brilliant.

well done, VW.

agency credits here.